WynnBET inks content-led partnership deal with Minute Media
Online betting brand hopes to reach 60 million monthly users via agreement with The Players’ Tribune publisher
WynnBET has signed a multi-year content marketing and affiliate partnership with Minute Media to gain access to more than 60 million monthly site users across the US.
Under the terms of the agreement, WynnBET will receive access to Minute Media’s proprietary publishing and multi-channel distribution infrastructure.
The companies will also collaborate to produce targeted sports, entertainment and lifestyle video content and explore larger sports industry trends with in-depth features and team and athlete profiles.
In addition, there will be cross-promotional initiatives featuring WynnBET odds on social media.
Minute Media operates six sports-related content brands including The Players’ Tribune, FanSided, 90min, and The Big Lead.
Discussing the partnership, Wynn Resorts president Craig Billings said: “Minute Media creates and publishes high quality sports-related content, much of it to avid local audiences, and we are excited about the opportunity to introduce WynnBET to them.
“We also look forward to leveraging our partnership with Minute Media to jointly create compelling new content for distribution through our combined properties,” Billings added.
In February, WynnBET inked a deal to become the official sports betting partner of sports audio network Blue Wire Podcasts, which operates more than 140 podcasts in the US.
The Blue Wire agreement includes the construction of an on-premises podcast studio at Wynn Las Vegas adjacent to its retail racetrack and sportsbook. It will host podcast personalities, star athlete guests, and live events.