WynnBET nets Shaquille O’Neal as new brand ambassador
NBA legend to launch new free-to-play ‘Shaqpot’ game on WynnBET app while serving as strategic consultant
WynnBET has appointed NBA all-star and basketball legend Shaquille O’Neal as its new brand ambassador on a long-term deal.
Under the terms of the agreement, O’Neal will be featured prominently in WynnBET’s advertising campaigns across TV, digital and print.
He will also attend in-person, fan-facing events, create original content with WynnBET and interact as a guest with company media partners such as Blue Wire Podcasts, Cumulus Media and Minute Media.
The former LA Lakers baller will attend the launch of ‘ShaqPot,’ a free-to-play (F2P) game hosted on the WynnBET app.
In addition, O’Neal will become a strategic consultant to the US sports betting operator.
Wynn Interactive CEO Craig Billings cited O’Neal as a “great friend” to Wynn’s land-based business over the years, a relationship he was “thrilled” to be maintaining in a digital capacity with WynnBET.
“A successful businessman, NBA legend and one of the most well-known personalities in sports media, we believe our players will enjoy interacting with him through the WynnBET app and are excited to feature Shaq in our advertising campaign set to debut later this summer,” Billings added.
To comply with NBA rules, O’Neal has agreed to sell his ownership stake in the Sacramento Kings.
Addressing his new role as brand ambassador, Shaquille O’Neal said: “I love working with my friends at Wynn Resorts and I am so excited to take WynnBET to new heights.
“Mobile sports betting is having a major moment, and I believe that WynnBET will be a powerful force in the industry,” O’Neal added.
Last month, Wynn agreed a multi-year strategic alliance with Nasdaq-listed media conglomerate Cumulus Media.
The agreement includes the use of Cumulus targeting technology, which allows for customization of multiple brand messages and the delivery of tailored content to different markets and demographics across hundreds of radio stations.
Additionally, the deal envisions the creation of audio content geared towards driving consumer engagement with the WynnBET brand.
The alliance makes WynnBET one of Cumulus Media’s largest advertising and marketing partners.