Yahoo launches UK-facing DFS product

Yahoo has launched a UK-facing version of its DFS site after earning a licence from Great Britain’s Gambling Commission.

The UK site offers contests in five sports, including football, with liquidity shared across the UK, US and Canada.

The multinational tech company appears to have taken the same route as DraftKings by transplanting its US platform into the UK, rather than creating a specific European-focused product like FanDuel.

Yahoo is the third largest operator in the US daily fantasy market, but is a long way behind its merging rivals, which each boast weekly revenues of approximately $2m during NFL season, compared $30,000 for Yahoo.

Al three operators now have a UK gambling licence – which is required to offer ‘pool betting’ in the UK – despite arguing that DFS is a game of skill in the US.