Sponsored PR: DATA.BET reflects on the first year of sports betting vertical

DATA.BET, a trusted sportsbook solution supplier that originated as an esports-first company, is marking the anniversary of the official launch of its sports betting vertical by unveiling its first year performance results. Based on data from newly acquired clients, the statistics showcase the momentum and commercial performance of the company’s sports betting offering over the past 12 months.

Key metrics reflect sustained revenue momentum and stable margins, with turnover up 30.7% quarter on quarter, delivered consistently across all core benchmarks. Underlying this growth was a substantial acceleration in betting activity. The number of bets and stake volume rose 83.5%, while combo bets increased 160.5%.

This engagement directly translated into player base expansion: the number of active users grew by 147.6% over the period, reflecting broad audience acquisition across the clients’ projects. These results are setting the context for the discipline and for tournament-level performance.

Behind these numbers lies a differentiated product stack designed to drive both operator revenue and user retention. Bet Builder, available across football, basketball, baseball and American football, allows users to combine multiple selections within a single match – including Player Props on individual player actions such as goals, assists and points. Streaming ensures users have direct access to live events without leaving the betting interface, while Widgets bring match data, player performance and event progress across key sports.

Powering the product is a set of official data partnerships built throughout the year. As official data providers, Infront for tennis, Odds Composer for basketball, Genius Sports and BETER, ensuring that every major discipline is backed by verified data that clients can rely on.

The impact of this infrastructure was visible across the discipline breakdown. Across top-tier disciplines, football led in user engagement, with bet counts up 107.5% and active users up 173.1%, while table tennis recorded a 172.5% increase in its player base – reflecting strong and consistent interest in both sports. Tennis, in turn, demonstrated solid engagement with bet counts up to 33.6% and active players growing 35%, pointing to a stable betting audience. However, basketball outperformed on the metrics that matter most to operators: turnover rose 83.7% and its user base grew 96.8%, positioning it as the highest-value discipline for clients looking beyond raw betting volume. This commercial strength was further reinforced at the tournament level, where basketball produced the standout breakout story of the year.

Niche disciplines recorded consistent growth across key metrics: turnover up 56.6% and active players up 97.4%. Darts stood out as the year’s breakout discipline, with turnover up to 15%, driven by a rapid increase in user interest and betting activity.

At the top of the tournament tier, the England Premier League retained its position as the most profitable tournament across the full year, with event count up 45.7% and close to half of total betting volume generated through the 1X2 market.

Over the past 12 months, top-tier tournaments have led over low-tier disciplines across every commercial metric:

• 102.7 % turnover
• 187.2% profit 
• 196.6% bet count

At the same time, the low-tier segment continued to expand in player numbers and betting activity, adding to the broader growth of the recreational audience and overall sportsbook diversification. This stands in contrast to the DATA.BET report of Q1 Esports Performance, where niche tournaments are in the center of attention, underscoring how audience behaviour can differ across verticals.  

“Taken together, the first year demonstrated that scale and stability are not opposing forces – broad coverage, official data and engagement-focused features directly contributed to growth across turnover, player numbers and betting activity. We built the vertical on the right foundations from the first, and the numbers reflect that,” said Yevhenii Ilchenko, head of sports at DATA.BET.

For PR enquiries, contact valeryia.kozich@data.bet

About DATA.BET

DATA.BET is a trusted sportsbook solution supplier that redefines industry standards with advanced technology across sports, esports and virtual competitions. The comprehensive portfolio includes Odds Feed, Risk Management and Single Page Application (iFrame). Established in 2017, DATA.BET delivers reliable technology, providing licensed content, minimal bet delays (down to one second) and AI-powered Odds Feed backed by 24/7 in-house expert traders. With extensive coverage spanning 100+ disciplines, 100k+ monthly events and 3,000+ markets supported by official data. DATA.BET combines technical expertise and reliability to maximise engagement and profitability.