Sponsored PR: The bigger strategy B1 is taking to SBC Lisbon

What does B1’s current portfolio say about where the company is heading?

Our portfolio reflects a broader transformation of B1. We started as a sales house, but today we’re becoming a much more product-driven company, increasingly focused on building and developing our own solutions. It’s a natural evolution for us, but at the same time, it changes the way we think about the business and the opportunities ahead.

We already have three games in our portfolio, with more to come. Each new product gives us more experience, helps us understand the market better and creates new opportunities to explore where we can go next.

It’s a very different path from where we started, and there is still a lot for us to learn and build. But that’s also what makes this stage exciting – we now have much more space to create, experiment and define our own direction as a product company.

What do you want operators to discover about AI Table Tennis at SBC Lisbon?

I want operators to see AI Table Tennis is not just another version of the table tennis they already know. We’ve put a lot of effort into creating a product that offers something different, while keeping the experience familiar, dynamic and easy to understand.

For us, it’s important that operators don’t just hear about the product but actually see it in action and understand the experience it can bring to their players. SBC Lisbon is the perfect opportunity to experience it firsthand, see how it works and decide for themselves how it could perform within their sportsbook.

How did AI Cricket shape the strategy behind AI Table Tennis?

AI Cricket showed us there is real potential for this type of product and gave us the confidence to explore what could come next. Table tennis was a natural direction because we already had experience with the sport from previous projects and understood the product much better.

We took those learnings, combined them with what we had already achieved with AI Cricket, and built AI Table Tennis around that experience. So far, its performance confirms we made the right choice.

What matters most for operators when they choose a sports data feed today?

The core requirements haven’t really changed: speed, reliability and the right commercial model still matter enormously. But there’s no universal formula, because every sportsbook has different priorities.

The right choice depends on where the operator is active, which sports are most important to its players, what kind of coverage it needs and how the feed fits into the overall product. So, I don’t think operators should simply look for the provider with the biggest numbers or the longest feature list. A strong sports data feed is ultimately about the right fit – delivering the content and performance your sportsbook actually needs, consistently and at the right quality.

What is B1 building that competitors can’t easily replicate?

I believe that today almost anything can be replicated. Products, technology, features – if someone has the ambition, expertise and resources, they can probably build something similar. I don’t think sustainable differentiation comes from having one feature or product that nobody else can copy.

What is much harder to replicate is the team behind it. For B1, that’s our real advantage: the people we’ve brought together, the experience they have, the ideas they generate and the way they turn those ideas into real products.

That combination is unique to B1. It has already helped us evolve as a company and explore new product directions, and I’m confident it will continue to do so. Individual products can be replicated, but the people, thinking and execution behind them are much harder to copy.

About B1 (BE ONE)

B1 (Be One) is a product-focused igaming company, shaping AI-driven content and real-time sports data infrastructure.

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Website: b1.global/ai-cricket
LinkedIn: www.linkedin.com/company/b1global/?viewAsMember=true