Sponsored PR: Decimal Data secures prestigious Cricket Australia betting data and video rights
Leading provider of cricket betting data, odds and live streams announces exclusive partnership to deliver the highest quality cricket betting experiences
Cricket Australia and Pitch International have partnered to enable cricket data and odds specialists Decimal Data to become the official exclusive betting data partner of Cricket Australia.
The arrangement covers marquee cricket events until 2031 including the Big Bash League (KFC BBL) and Women’s Big Bash League (Weber WBBL), domestic cricket and Australian men’s and women’s home internationals. These include the upcoming home series against England and New Zealand in 2026 and the 150th Anniversary Test in March 2027.
Decimal Data’s 120-strong cricket team bring deep cricket data, trading and modelling expertise, with specific people and technology dedicated to each format.
Decimal Data will now augment these capabilities with exclusive:
- betting streaming rights on licensed betting and/or gambling websites, applications or services (excluding Australia and India); and
- in-venue access to Cricket Australia events for the purposes of betting data collection.
The resulting low latency official live data feeds will enable licensed sports betting operators to deliver faster, richer and more responsive experiences to their customers, with near-zero market suspensions or bet delays, and near-instant bet settlement.
Andrew Ashenden, new Decimal Data CEO said: “This is a momentous day for Decimal Data and a reward for our team’s dedication to helping our global customers build cricket’s best experiences. Cricket Australia represents a truly prestigious addition to our official cricket betting rights service. We are thrilled to be trusted to collect and deliver the fastest official data and videos from their professional men’s and women’s matches to our clients, and excited about the impact they will see.”
This news follows Ashenden’s recent appointment as Decimal Data CEO and reinforces Decimal Data’s growing reputation as the industry’s top provider of cricket betting data, odds and live streams, for the highest quality cricket betting experiences.
For further information, please contact media.enquiries@decimaldatagroup.com
About Decimal Data
Decimal Data is a core business within Decimal Data Group, It is the world’s largest specialist cricket data, intelligence, predictions and odds business, bringing precision at pace to men’s and women’s professional cricket content. Its deep cricket expertise, exclusive official rights, trading-grade real-time data feeds, precision live odds and predictive products help regulated sportsbooks, teams, media platforms, sponsors and rights holders turn cricket’s complexity into opportunity, make sharper decisions and create more valuable fan experiences.