Caesars hires former ESPN pundit in sportsbook executive role
Veteran broadcaster Trey Wingo tasked with developing original content and analysis for $1bn marketing drive as chief trends officer and brand ambassador
Caesars Entertainment has confirmed former ESPN pundit Trey Wingo as the first brand ambassador for its newly relaunched Caesars Sportsbook brand.
Wingo, a 23-year sports broadcasting veteran, has also been appointed as chief trends officer for the business.
In his new role, Wingo will use Caesars’ trading data to develop and create original content and analysis to be distributed across social and other media channels.
Caesars Digital co-president Eric Hession welcomed the appointment of Wingo whilst pointing to the pundit’s potential impact on its sports betting content ambitions.
“We are thrilled to make someone as talented and respected as Trey part of the Caesars Sportsbook team,” Hession explained.
“Few sports media personalities can match Trey’s combination of sports experience, insightful analysis, and ability to deliver content in an entertaining way,” he added.
Wingo, the former host of ESPN’s SportCenter, was most closely associated with ESPN’s NFL coverage, serving as the original anchor of NFL Live in 2003 before leading broadcasts of the NFL Draft and Pro Football Hall of Fame Enshrinement ceremonies.
Reporting on golf majors, Grand Slam tennis events and the Olympics, Wingo has also anchored studio coverage of the NCAA Women’s Final Four and spent three years as co-host of “Golic and Wingo,” a popular morning show on ESPN Radio.
Speaking about his new role, Wingo said: “I want to tell the stories behind the odds.
“I am excited about where the Caesars brand is going, and I wanted to be part of the team that is creating content to engage our sports bettors,” he added.
The appointment forms part of Caesars’ $1bn strategy to acquire customers in the crowded US sports betting market.
In a recent conference call, CEO Tom Reeg admitted he was “leaning the entire organization” into promoting the sportsbook, which has led to the consolidation and closure of the William Hill US brand.