Power Affiliates

If you would like to be considered for the 2026 iteration of the rankings, reach out to request a data entry pack at egrpower@egr.global

To view the EGR Power Affiliates 2025 rankings, please click HERE.

Welcome to the EGR Power Affiliates 2025 rankings. To call the past 12 months an annus horribilis for the affiliate industry may be putting it lightly. A series of blows, in the form of Google updates, mass redundancies and slumping share prices have been serious knocks for the sector. And yet, there remains positives abound. A strong pipeline of M&A, best personified by Gambling.com Group’s move for Odds Holdings, which could reach $160m in value, shows the appetite for growth and land grabs remain as feverish as ever. And Gambling.com Group is one leading affiliate that has been able to emerge from the past year with barely a scratch, while its rivals have faced trepidation around every corner.

Staying on M&A, XLMedia has all but ceased to exist after it completed the sales of its European and Canadian assets to Gambling.com Group before shipping its US brands off to Sportradar in a deal worth $21m, marking the supplier’s breach into the traditional affiliate world. Gentoo Media, once known as GiG Media, snapped up some smaller assets, while Livesport, Traffic Lab and Game Lounge all gave the thumbs up to acquisition moves.

But while there has been growth, there has also been declines. Better Collective and Catena Media agreed to redundancies across their businesses, while a slowdown in US states legalising sports betting has seen the pipeline splutter rather than continue to surge. Missouri will launch the vertical later this year, which should provide a boost to full-year 2025 earnings, but this year’s legislative sessions in the US have yet to throw up a likely candidate to join the Show-Me State.

Meanwhile, the regulatory net continues to tighten in Europe and Brazil’s regulated market launch on 1 January has been less-than-spectacular for the affiliates live there. In fact, Better Collective said it is anticipating a 50% to 70% decline in Brazilian revenue-share income in the short term, along with a €30m to €50m impact on revenue and adjusted EBITDA before special items in 2025.

And with Google’s persistent meddling with its search parameters, which led to some significant blows last year, it is just another plate for affiliates to spin. What is clear, however, is that opportunities are presenting themselves. The soaring growth of DFS+, sweepstakes operators and prediction markets could open up a whole new set of customers for affiliates. The risk appetite of respective businesses to dip toes into regulatory murky waters could well come into play, here.

For the fifth year in a row, EGR has joined forces with accounting firm BDO to crunch the numbers to help guide the rankings. EGR and BDO have a longstanding relationship, with BDO having worked on several editions of the EGR Power 50 rankings. The firm acts as an impartial party to sift through financial data to inform a final position for companies that have made the list.

EGR would like to thank BDO for its continued collaboration in helping to compile these rankings and, of course, bet365 Partners for once again sponsoring this year’s editions of the Power Affiliates rankings.

Proudly sponsored by:

Neil Fairweather, chief marketing operations officer at bet365, said: “bet365 Partners is once again delighted to sponsor the EGR Power Affiliates list for 2025.

“A celebration of the most innovative, dynamic and collaborative brands in the industry, we congratulate them all and look forward to continuing our long-standing partnerships with all nominated.”

The Power Affiliates rankings are compiled in partnership with BDO, one of the world’s leading accountancy firms and a leading service provider to the online gaming sector.

Previous years Power 25s

EGR Power Affiliates 2024
EGR Power Affiliates 2023
EGR Power Affiliates 2022
EGR Power Affiliates 2021
EGR Power Affiliates 2020
EGR Power Affiliates 2019
EGR Power Affiliates 2018
EGR Power Affiliates 2017