If you would like to be considered for the 2027 iteration of the rankings, reach out to request a data entry pack at egrpower@egr.global

To view the EGR Power Affiliates 2026 rankings, please click HERE.

Welcome to the EGR Power Affiliates 2026, sponsored by bet365 Partners. Last year we characterised the preceding 12 months as the affiliate industry’s annus horribilis, given the mass layoffs, the capriciousness of Google and its updates, plus the slump in share prices putting the squeeze on plenty of public companies included in this list. While the last 12 months hasn’t been an annus mirabilis – or a return to the cavalier days peppered with gung-ho M&A five to 10 years ago – many businesses included the EGR Power Affiliates have undergone recalibrations and resets to lay the groundwork for future organic and inorganic growth.

Significant challenges remain, yet as a philosophical Richard Moffat, CEO of OLBG, told us last year, “that keeps it fun”. AI and Large Language Models (LLMs) continue to cause major disruption to search, as well as the so-called ‘click economy’ more broadly, while the dubious practice of deploying ‘parasite SEO’ to take over high-authority sites and promote ‘Non-GAMSTOP casinos’ plagues search results pages in the UK. Across the pond, new state launches are few and far between these days, hence why certain US-facing affiliates have turned their attention to sweepstakes and prediction markets. That said, Missouri’s launch on 1 December – the only US state to roll out sports betting in 2025 – was a bonus, as will Alberta be when the Canadian province goes live with regulated commercial gambling this summer.

Affiliates continue to invest in innovation, including Better Collective with last year’s release of Playbook – an AI-powered betting solution integrated into X that auto-builds betslips – or Gambling.com Group adding a daily free-to-play slots game to its flagship site Gambling.com. Content continues to evolve, too, be it Spotlight Sports Group producing engaging and educational videos for YouTube, Instagram and TikTok to appeal to casual horseracing fans, or Raketech penning financial analytical pieces on publicly listed Nordic gambling companies. We’ve come a long way since the days of affiliate business models revolving around the identikit wall of questionable casino reviews.  

Once again, EGR has called on the services of international accounting and auditing business BDO to pore over the financials and KPIs to help inform a final position for the firms that have qualified for this year’s annual rundown. EGR and BDO have a longstanding relationship, with BDO having worked on numerous editions of the EGR Power 50 and Power US Rankings.

EGR would like to thank BDO for its continued collaboration in helping to compile the 2026 edition and, of course, bet365 Partners for once again sponsoring the EGR Power Affiliates.  

Proudly sponsored by:

Neil Fairweather, chief marketing operations officer at bet365, said: “The bet365 Partners programme is excited to once again sponsor the prestigious EGR Power Affiliates list for 2026.

“In such an evolving industry, both for partners and operators alike, it is always essential to acknowledge those brands that continue to innovate, add value and work collaboratively throughout the year.

“The whole business and I congratulate you all on your successes this year and look forward to continuing our long-standing partnerships with you all.”

The Power Affiliates rankings are compiled in partnership with BDO, one of the world’s leading accountancy firms and a leading service provider to the online gaming sector.

Previous years Power 25s

EGR Power Affiliates 2025
EGR Power Affiliates 2024
EGR Power Affiliates 2023
EGR Power Affiliates 2022
EGR Power Affiliates 2021
EGR Power Affiliates 2020
EGR Power Affiliates 2019
EGR Power Affiliates 2018
EGR Power Affiliates 2017