Power Affiliates

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To view the EGR Power Affiliates 2024 rankings, please click HERE.

Welcome to the EGR Power Affiliates 2024 rankings. As in previous years, affiliates have grabbed the attention of the industry with a series of significant M&A moves and soaring top- and bottom-line growth during the past 12 months. And while some firms may have not faired as well, the companies at the top of the rankings continue to impress.

The likes of Better Collective, GiG Media and Group all elected to flex their M&A muscles since the 2023 edition of the Power Affiliates rankings. Danish giant Better Collective snapped up no less than seven firms in 2023 alone. GiG Media continues to benefit from the acquisition of AskGamblers and added Time2play Media to its arsenal in a €35m move while Gambling.Com Group opted for inorganic expansion after acquiring XLMedia’s European and Canadian assets.

In tandem with M&A comes a retained focus on the US sports betting and igaming market. XLMedia, as well as Catena Media, both shed non-US assets to solely focus on opportunities in the States. Other firms are also looking to continue with a dual approach, including the recently rebranded FairPlay Sports Media (formerly oddschecker Global Media).

On the regulation front, affiliates seemingly escaped unscathed from the white paper into the Gambling Act 2005 review on the advertising front, but headwinds across the continent remain a potential afront to growth and progress. Slow development in the expansion of igaming in the US, with just seven states to date legally offering online casino, is also a gripe for the sector. Online sports betting launches last year for Ohio and Kentucky, and North Carolina this March, will have been welcome boosts for those affiliates positioned to take advantage.

The leaders responsible for taking advantage of these opportunities also changed in the past 12 months, with Catena Media’s Michael Daly resigning in February and set to be replaced by Kindred Group head Manuel Stan while Raketech CEO Oskar Mühlbach stepped down in January.

For the fourth year in a row, EGR has partnered with accounting firm BDO to crunch the numbers to help guide the rankings. EGR and BDO have a longstanding relationship, with BDO having worked on several editions of the EGR Power 50 rankings. The firm acts as an impartial partner to sift through financial data to inform a final position for brands that have made the list.

EGR would like to thank BDO for its continued collaboration in helping to compile these rankings and, of course, bet365 Partners for once again sponsoring this year’s editions of the Power Affiliates rankings.

Proudly sponsored by:

“Bet365 Partners is delighted to sponsor the EGR Power A­ffiliates list for 2024 and we look forward to continuing to develop our long-standing partnerships with all that appear.”

The Power Affiliates rankings are compiled in partnership with BDO, one of the world’s leading accountancy firms and a leading service provider to the online gaming sector.

Previous years Power 25s

EGR Power Affiliates 2023
EGR Power Affiliates 2022
EGR Power Affiliates 2021
EGR Power Affiliates 2020
EGR Power Affiliates 2019
EGR Power Affiliates 2018
EGR Power Affiliates 2017