Sponsored PR: Stake announces new Drake Kick stream with $1m giveaway

Stake has announced via its official social media channels that global brand ambassador Drake will return to Kick on 8 August for a new livestream featuring more than $1m in giveaways. The event forms part of Stake’s ongoing anniversary celebrations and continues one of the industry’s highest-profile partnerships between a gambling operator and a global entertainment figure.

According to Stake’s announcement, viewers tuning into the livestream will have the opportunity to compete for a share of the $1m prize pool, with one participant set to receive $50,000 live during the broadcast.

The stream will air on Drake’s official Kick channel and is expected to continue the interactive format that has become synonymous with previous Stake broadcasts.

One of Kick’s biggest recurring events

Over the past several years, Drake’s Stake-sponsored livestreams have become some of Kick’s most recognisable events, regularly combining live casino gameplay, audience interaction and large-scale community giveaways.

Rather than focusing solely on gameplay, the broadcasts have evolved into entertainment-driven livestreams featuring celebrity conversations, surprise moments and direct engagement with viewers. Previous events have included major cash giveaways, luxury prizes and spontaneous rewards distributed live throughout the stream.

The latest event continues that approach while serving as one of the headline activations within Stake’s anniversary campaign.

Celebrating Stake’s anniversary

The giveaway forms part of a wider programme of anniversary promotions launched by Stake throughout the year (in eligible countries).

The operator has used the campaign to reward its global community through exclusive promotions, competitions and special events, with the upcoming Drake livestream representing one of its largest viewer-focused activations to date.

By combining live entertainment with community rewards, Stake continues to invest in experiences that extend beyond traditional sportsbook and casino marketing.

A long-running partnership

Drake has remained one of Stake’s most recognisable global ambassadors since joining the brand, appearing across livestreams, sports campaigns and digital content.

The collaboration has helped position live streaming as a central part of Stake’s marketing strategy, blending gaming, entertainment and creator-led content for a global audience.

As the popularity of creator-driven broadcasts continues to grow, Stake has increasingly focused on interactive experiences that allow viewers to participate in real time rather than simply watch promotional content.

Event details

The Stake x Drake livestream will be broadcast on Saturday 8 August at 9pm (ET) via Drake’s official Kick channel. Viewers will compete for more than $1m in giveaways, with a $50,000 grand prize set to be awarded live during the broadcast.

Looking ahead

The upcoming livestream is expected to attract viewers from across the gaming and entertainment communities, continuing a series of broadcasts that have become among the most anticipated events on Kick.

With another $1m giveaway planned, the event reinforces Stake’s continued investment in community engagement and large-scale digital experiences as part of its anniversary celebrations.

About Stake

Stake is one of the world’s leading online entertainment brands, offering casino and sports betting experiences to millions of users globally. The company partners with some of the world’s biggest athletes and creators, including Drake, and continues to expand its presence across sports, streaming and entertainment.

For more information, contact Alinks Marketing Ltd at info@a-links.com