EGR London Breakfast Briefing: Playtech and BBC Sport reveal why a tailored approach to sports will pay dividends

Learn how to tailor content according to audience need and lifestyle

Venue:  Tapa Tapa, ExCel, Warehouse K, 2 Western Gateway, London E16 1DR

Join EGR at our Breakfast Briefing where you will hear from leading supplier Playtech and media giant BBC Sport on how to provide customers a personalised and seamless experience across multiple channels.

First up there will be a presentation from Playtech BGT Sports and the PBS platform. This newly established division brings together Playtech Sports companies Best Gaming Technology (BGT), Geneity, Mobenga, Betologic and CSMS with more than 600 employees based in Vienna, Bremen, London, Malmö, Nicosia and Sofia.

Playtech BGT Sports‘ vision is to create a fully integrated, best-in-class sports betting technology solution by drawing on the overall business’ expertise and capabilities, together with a tailored, managed service proposition to suit any bespoke customer requirements.

CEO Armin Sageder will talk about the creation of Playtech BGT Sports, the new PBS platform and the integration project that will unify the formerly separated companies.


We will then hear from BBC Sport’s younger audiences editor, Stuart Rowson, on the success the firm enjoyed during last year’s summer of sport by providing a personalised experience and becoming mobile-ready for the Olympic Games in Rio.



Armin Sageder, CEO, Playtech BGT Sports

Stuart Rowson, younger audiences editor, BBC Sport 



08:30   Registration and refreshments

08:55   Introduction – Gerard Starkey, group head of content, EGR Global

09:00   Playtech presentation – Armin Sageder, CEO, Playtech BGT Sports

09:30   BBC Sport presentation – Stuart Rowson, younger audiences editor, BBC Sport 

10:00   Close


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