EGR Breakfast Briefing: Addressing the customer loyalty challenge

Venue:  IceTank, London

Sponsored by


Keeping customers is more important than ever before and the gaming industry notoriously struggles in this area. Operators have a huge challenge on their hands as customers are enticed by multiple offers through a variety of channels to choose from.

New Feefo research will reveal the state of customer loyalty in the gaming sector, and how technology can enable smarter business decisions that will lead to better retention rates.

Our panel of leading industry experts will discuss:

–       What is the scale of the customer loyalty problem?

–       How can new technology enable gaming operators to make smarter business decisions when it comes to loyalty and retention?

–       What benefits will customers experience from operators using innovative technology such as artificial intelligence and machine learning?

–       Where is the industry headed in the next five-ten years from a customer experience perspective?

Panellists include:
Richard Lee, former head of UK marketing, Betsson
Ben Marley, head of market development, Feefo
Adam Wilson, co-founder, Bookee
Christophe Dhaisne, customer champion, Kindred Group

08:20 Registration
08:55 Introduction from the Chair
09:00 Intro from Feefo
09:10 Panel discussion
09:55 Q&A
10:10 Close

5-7 Grape St, London WC2H 8DW


The event is FREE to attend for existing EGR members and trial users.
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If you are not a named member, have already had a trial but would like to attend this event, please contact the team at